We make compelling, strategic films that explain hard topics and land tough communications — for organisations who need their message to be understood, believed and remembered.
See the workLong-form features, brand stories, vignettes and social cuts. Click any tile to play.
From a blank page to a finished, distribution-ready film — written, produced, directed and edited by hand.
Long-form features built to shift perception on a difficult subject — from sustainability and conservation to advocacy and reputation.
Tight, broadcast-grade promo writing, producing and direction. Built on two decades of network promo experience.
Vertical edits and short-form vignettes engineered to land in the feed — same story craft, reformatted for mobile.
Editorial advice and content strategy for organisations facing a tricky communications challenge — what to say, who should say it, and how.
Leon Cull is a news and digital media specialist with more than two decades as a senior leader in television news, promo and video production, and digital communication.
For ten years he led the promotion of Nine News Queensland — writing, producing and directing high-quality promos that helped lift Nine to the number one news in Queensland, winning the ratings race in twelve of fourteen years.
Today, through Balmoral Strategic Films, he helps organisations build their brands through strategic digital communication and content — with a particular knack for the topics that are complex, contested or hard to sell.
Strategic digital storytelling for organisations across agriculture, conservation, advocacy and brand.
Built the Nine News Queensland brand through creative promotional campaigns; daily editorial pitches; talent discovery; coaching and mentoring of journalists, camera operators and editors.
Responsible for all promotional news materials — directing camera operators and journalists, producing and writing marketing videos that established Nine News as a strong, credible community brand.
Owned the final on-air look of an award-winning national children's TV show.
Freelance video editor and producer across Australian Story, 7.30 Report, Big Brother, A Current Affair and more.
News editing and field production across major UK and international broadcasters.
First professional role after completing a Bachelor of Business Communications (Journalism + Film & TV) at QUT.
A mix of network broadcasters, production partners and the organisations whose stories we now tell directly.
"Leon brings a rare combination — newsroom rigour, a director's eye, and an editor's instinct for what an audience will actually feel. He makes the hard stories land."— Add a real client quote here
That's where we come in. Send a brief, a question, or a half-formed idea — happy to chat.
